I’m not just creating content for Google anymore — I’m creating it for people and for AI. Here’s why starting with one solid video is the smartest way to build trust, visibility, and momentum across every platform.
Why I Start With Video (And You Probably Should Too) Read More »
(Yes, really.) A 1-star review can feel like a gut punch — especially when it’s unfair or exaggerated. But handled the right way, that single
How to Turn 1-Star Reviews Into More Sales Read More »
Research by Neil Patel reveals that businesses maintaining a blog see significant growth in search and AI visibility. Companies that continued blogging experienced an 85.8% increase in AI traffic and 9.1% revenue growth, while those that stopped faced declines. Blogging remains essential for digital authority and visibility in 2025.
Why You Shouldn’t Stop Blogging in 2025 (Even If It Feels Old-School) Read More »
If you lost all your marketing materials overnight, how would you rebuild your brand from scratch? This thought experiment reveals what’s truly essential — and
If a Digital Fire Tore Through Your Business… Read More »
I reckon I’ve finally cracked why so many people don’t have an ideal customer avatar… and no, it’s not because you’re “too busy” 😅
If the whole customer persona/avatar thing feels a bit vague, overwhelming, or just plain annoying, this one’s worth a read ☕️👇
I Think I Know Why You Don’t Have an Ideal Customer Avatar Read More »
You get a call from a salesperson pitching some amazing-sounding marketing or advertising service. It sounds compelling, and they make a convincing case for how
Why You Should Say “No” to Cold Calls (Until You’re Sure It’s Right) Read More »
We’ve all been there — pouring time, money, and effort into something that, deep down, we know isn’t working. But we keep going anyway because
Stop Digging: Recognising a Fruitless Effort Read More »
AI chatbots can be impressive, but when it comes to search, they have some serious flaws. A recent study from the Columbia Journalism Review highlighted
Why You Shouldn’t Rely on AI Chatbots for Search Read More »
If you’ve ever been asked to supply photos for your website—or you’re trying to improve your site’s visuals—you might be wondering: Can I just use
How to Take Great Photos for Your Website – The Simple Guide Read More »