You might think of your website as a marketing tool.
But what if it’s actually something else entirely?
A recent experience got me thinking about how small, “harmless” decisions can quietly frustrate customers, and what that says about how we prioritise service.
Your Website Might Be Undermining Your Customer Service Read More »
Everyone’s talking about what’s changing in business right now — AI, tools, trends.
But there’s a better question most people aren’t asking.
It’s simple, but it might just change how you think about where to focus next.
Need to adapt? Ask this question first. Read More »
When businesses feel stuck, the instinct is usually to add something new. Another service, another marketing channel, another idea. But what if clarity actually comes from removing things instead?
When You Need Clarity, Subtract Read More »
A common mistake business owners make:
They assume their customers behave like they do.
“I don’t use TikTok.”
“I never listen to radio.”
That might be true.
But you are not your client.
Your marketing decisions should be based on where your customers are, not where you personally spend time.
Remember: You Are Not Your Client Read More »
You can’t build real strategy in 30 minutes over Zoom. If it’s free, it’s probably a sales call. Here’s why words matter – and why we charge for strategy instead of disguising a pitch as insight.
Stop Calling It a “Free Strategy Call” Read More »
“Thinking outside the box” might be the most inside-the-box cliché in business. Here’s a simple exercise I use to challenge industry assumptions and uncover ideas that actually lead to doing things differently.
“Thinking outside the box” might be the most inside-the-box cliché in business Read More »
Too much choice doesn’t help customers — it pushes them away.
In this short chat with 4RO, I unpack the paradox of choice and why clarity beats variety every time. A lesson learned from real-world business, not theory.
Why Too Much Choice Might be Costing you Customers Read More »
If there’s one decision I see people rush when starting a business, it’s the name. And that’s ironic — because it’s also one of the hardest
Why Your Business Name Matters More Than Your Logo Read More »
Most businesses don’t have a marketing problem.
They have a positioning problem.
In this video, Chris Do breaks down a single scene from Better Call Saul that perfectly explains why selling features doesn’t work — and why reframing the problem changes everything.
Same product.
Different customer.
Wildly different results.
If your website feels like it’s doing all the talking but none of the selling… this one’s worth your time.
🎥 Watch the breakdown…
What Better Call Saul Can Teach Us About Selling (Without Sounding Salesy) Read More »