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“PHP Update Required” – What That Warning Actually Means

10 July, 2026 / 1 minute of reading

Seen a big red “PHP Update Required” warning pop up in your WordPress dashboard? 👀

It’s not something to panic about, but it’s also not something to ignore, especially if your website is a bit older and custom built. Simply updating PHP on those sites can actually break things rather than fix them.

We’ve put together a quick explainer on what the warning means and what (if anything) you need to do about it.

If you’ve spotted this on your own site and want a straight answer on where you stand, flick us a message.

“PHP Update Required” – What That Warning Actually Means Read More »

Don’t Outsource Your Thinking to AI

12 June, 2026 / 1 minute of reading

I’ve started noticing something interesting.

Two clients. Two completely different industries. Two AI-generated homepage mockups.
And they looked… very similar.

It made me wonder whether we’re heading towards a future where everyone is using AI to create websites that all follow the same formula. All lean towards the average.

The risk? AI presents its answers so confidently that we stop questioning them.

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Your Website Might Be Undermining Your Customer Service

27 April, 2026 / 1 minute of reading

You might think of your website as a marketing tool.

But what if it’s actually something else entirely?

A recent experience got me thinking about how small, “harmless” decisions can quietly frustrate customers, and what that says about how we prioritise service.

Your Website Might Be Undermining Your Customer Service Read More »

Need to adapt? Ask this question first.

23 April, 2026 / 1 minute of reading

Everyone’s talking about what’s changing in business right now — AI, tools, trends.

But there’s a better question most people aren’t asking.

It’s simple, but it might just change how you think about where to focus next.

Need to adapt? Ask this question first. Read More »

When You Need Clarity, Subtract

13 March, 2026 / 1 minute of reading

When businesses feel stuck, the instinct is usually to add something new. Another service, another marketing channel, another idea. But what if clarity actually comes from removing things instead?

When You Need Clarity, Subtract Read More »

Remember: You Are Not Your Client

6 March, 2026 / 2 minutes of reading

A common mistake business owners make:
They assume their customers behave like they do.
“I don’t use TikTok.”
“I never listen to radio.”
That might be true.
But you are not your client.
Your marketing decisions should be based on where your customers are, not where you personally spend time.

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Stop Calling It a “Free Strategy Call”

23 February, 2026 / 2 minutes of reading

You can’t build real strategy in 30 minutes over Zoom. If it’s free, it’s probably a sales call. Here’s why words matter – and why we charge for strategy instead of disguising a pitch as insight.

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“Thinking outside the box” might be the most inside-the-box cliché in business

3 February, 2026 / 2 minutes of reading

“Thinking outside the box” might be the most inside-the-box cliché in business. Here’s a simple exercise I use to challenge industry assumptions and uncover ideas that actually lead to doing things differently.

“Thinking outside the box” might be the most inside-the-box cliché in business Read More »

Why Too Much Choice Might be Costing you Customers

2 February, 2026 / 1 minute of reading

Too much choice doesn’t help customers — it pushes them away.
In this short chat with 4RO, I unpack the paradox of choice and why clarity beats variety every time. A lesson learned from real-world business, not theory.

Why Too Much Choice Might be Costing you Customers Read More »

“PHP Update Required” – What That Warning Actually Means

Don’t Outsource Your Thinking to AI

Your Website Might Be Undermining Your Customer Service

Need to adapt? Ask this question first.

When You Need Clarity, Subtract

Remember: You Are Not Your Client

Stop Calling It a “Free Strategy Call”

“Thinking outside the box” might be the most inside-the-box cliché in business

Why Too Much Choice Might be Costing you Customers

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Helped me to explore digital opportunities