I reckon I’ve finally cracked why so many people don’t have an ideal customer avatar… and no, it’s not because you’re “too busy” 😅
If the whole customer persona/avatar thing feels a bit vague, overwhelming, or just plain annoying, this one’s worth a read ☕️👇
I Think I Know Why You Don’t Have an Ideal Customer Avatar Read More »
You get a call from a salesperson pitching some amazing-sounding marketing or advertising service. It sounds compelling, and they make a convincing case for how
Why You Should Say “No” to Cold Calls (Until You’re Sure It’s Right) Read More »
We’ve all been there — pouring time, money, and effort into something that, deep down, we know isn’t working. But we keep going anyway because
Stop Digging: Recognising a Fruitless Effort Read More »
AI chatbots can be impressive, but when it comes to search, they have some serious flaws. A recent study from the Columbia Journalism Review highlighted
Why You Shouldn’t Rely on AI Chatbots for Search Read More »
If you’ve ever been asked to supply photos for your website—or you’re trying to improve your site’s visuals—you might be wondering: Can I just use
How to Take Great Photos for Your Website – The Simple Guide Read More »
QR codes have become a staple in our daily lives, especially after COVID-19 pushed them into the mainstream. Whether you’re scanning a menu at a
How to Use QR Codes the Right Way (And Avoid Common Mistakes) Read More »
We recently completed a journey through all the Planet of the Apes movies. Starting with the most recent trilogy, we then flipped back to the
From Apes to Excellence: Business Lessons from a Cinematic Journey Read More »
In the fast-paced world of social media, short-form content like Instagram Reels, Facebook posts and even TikToks often dominate the conversation. They generate quick hits
Why Local Businesses Need Long-Form Content in Their Marketing Mix Read More »
