We’ve just launched a brand-new website for Bolsover Dental, and this one’s a great example of how the right website setup can unlock far more than just a fresh coat of paint.
Bolsover Dental provides a full range of professional dental services in Rockhampton, with a strong focus on quality care, clear communication, and making patients feel comfortable from the moment they walk through the door (or land on the website).
The challenge
Bolsover Dental’s previous website was doing the bare minimum — and not much more.
It was visually dated, difficult to update, and, critically, very limited in what we could measure or optimise. There was no reliable way to track conversions, test improvements, or create targeted landing pages for campaigns. In short, it looked fine… but it wasn’t working very hard.
What we delivered
This project focused on a full website redesign, giving Bolsover Dental a platform that actually supports their marketing and growth goals.
Key improvements included:
- A clean, modern design aligned with their updated brand
- Clear service structure and patient-focused content
- Conversion tracking so performance can be measured properly
- Flexibility to create campaign-specific landing pages
- A setup that can now be optimised and improved over time
This wasn’t just about making the site look nicer — it was about giving the business a website they can use.
The result
Bolsover Dental now has a website that:
- Reflects the professionalism of their practice
- Supports marketing activity instead of limiting it
- Provides clear insight into what’s working and what’s not
Exactly what a modern business website should do.
👉 Check out the new site here:
https://bolsoverdental.com.au
We’re proud to have helped bring this one to life online — and even prouder knowing it’s built to grow with the business.
