If you lost all your marketing materials overnight, how would you rebuild your brand from scratch? This thought experiment reveals what’s truly essential — and why rethinking your strategy before a crisis can be the smartest move your business ever makes.
Why it’s worth imagining a clean slate
Imagine this: overnight, your digital world disappears.
- Your website? Gone.
- Your marketing brochures? Gone.
- Your shared drives, templates, and files? Also gone.
All that remains is you — your knowledge, your experience, and your vision for the business.
It’s a confronting scenario, but it’s also one of the clearest ways to uncover what truly matters.
What Would You Do Differently?
How to find clarity through a “digital reset”
If you had to rebuild everything from scratch, what would you change?
Ask yourself:
- Would your website look the same?
- Would your brand messaging still sound like you?
- Would you bring back those old brochures, or start fresh?
Most of us hold onto outdated materials and processes simply because they exist. But when you mentally “wipe the slate clean,” you can suddenly see:
- What’s still essential
- What’s holding you back
- And what deserves a complete refresh
That’s the power of a reset — it forces focus.
How Almost Anything Helps Businesses Evolve Before the Fire
Strategy before crisis
At Almost Anything, this kind of reflection is where every great strategy begins. We help businesses look at what’s working, what’s outdated, and what’s worth reinventing — before a crisis forces it.
Because the smartest move isn’t rebuilding after a fire. It’s evolving before one ever starts.
