How to use the Business Model Canvas
The Business Model Canvas is a great visual tool for getting a basic business plan started. Here’s a quick translation of the boxes: Key partners […]
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Content Curation for Beginners
There’s plenty of advice out there that says you should be blogging. You know you should. But it’s hard work – especially trying to come
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Six mistakes to avoid on your business blog
There’s plenty of blogging advice out there, including this one: The Six Biggest Mistakes In Corporate Blogging. Author, John Lincoln, opens with this: Content marketing, like any
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5 Keys to Omnichannel Marketing
To the small business owner the term ‘omnichannel’, loosely meaning all-channels, might cause you to break into a light sweat. Multi-channel marketing (advertising through many
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Why Social Media Sites are like Countries
When I was a kid, we went on a family holiday to New Zealand. One day I popped around the corner to the fish and
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Facebook are now verifying business pages
I noticed a popup notification today when I logged into our business Facebook page: an invitation to verify our page in order to appear higher in
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Four reasons people might not buy from you
Are you having trouble getting your potential customers to make that final commitment to buy from you? Here are 4 reasons that might be happening.
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How does Google work?
Have you ever asked yourself, “How do I get better rankings in Google?” If you’re in business, I’m sure you have. And so, straight from
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Do you put your social media accounts in your ads? Why?
I often see ads in print where the Facebook logo is given prominence. You may have noticed the same (or possibly you haven’t even noticed!) Why
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