Essentials Website

Q: Is this website optimised for Google?

Kinda... We edit your supplied text to be SEO-ready and AI-search-friendly. That's a good start but, for deeper optimisation the SEO Boost add-on is available.

The Essentials Website is a professionally built, conventional website package for businesses who supply their own content. We may rewrite your text for SEO and AI-search performance, design a modern WordPress site, and deliver a clean, fast, conversion-focused website without needing onsite production.

What is the Essentials Website?

The Essentials Website is our dependable, professional website package for businesses who don’t need the onsite Lightning Week, but still want a website that’s modern, fast, and built properly.

You provide the text and images, and we transform your content into a clear, compelling website that works for your business.

Why choose the Essentials Website?

Some businesses already have their test, photos, or an existing site they want refreshed, and they just need the expertise to turn it all into a website that performs.

The Essentials Website gives you:

A clean, modern website
We’ll edit your supplied content to make it more SEO + AI chatbot friendly
A solid structure built to convert
A stress-free, offsite process

Perfect for businesses who:

Already have content they want to reuse (or the skills to write it)
Don’t require onsite photography or writing
Need a reliable “workhorse” website that’s built correctly

What’s included

Everything you need for a practical, professional online presence.

Mobile-friendly WordPress website (up to 15 pages)
SEO and AI-search-ready edit of your supplied content
Conversion-focused page layout & structure
Integration with Google Search Console
Built-in Matomo reporting package
Contact forms and calls to action
Easy-to-update pages with full training

From $4,500 (inc GST)

Upgrades & Add-On Options

You can enhance your Lightning Website with optional add-ons. Choose one or both (or neither!)

+ $1000

Content Strategy Add-On

We’ll map out a 12 month blogging calendar,
designed to help position you as an expert in your industry.
You’ll get:
✅ A 2-hour strategy session
✅A 12-month content calendar designed to build authority with your clients and for Google & AI chatbots
✅A content template + publishing checklist
Outcome: an authority-building website with purpose, clarity, and long-term content direction.

+ $1000

SEO Boost Add-On

A practical SEO setup designed to give your site a stronger start.
You’ll get:
✅ Keyword and topic research for your industry
✅Optimised metadata, headings & image elements
✅Google Business Profile review
✅Submission to key search & map directories
Outcome: faster discovery, stronger rankings, and more consistent traffic.

Who is the Essentials Website best for?

This is the ideal solution if you:

Want a professional website with a more flexible timeline
Already have content ready to use
Prefer an offsite build
Want your content rewritten and optimised properly
Need a website that’s reliable, not overcomplicated

What’s included in the Essentials Website?

A professionally designed WordPress website built from your supplied content. We edit your copy for SEO and AI visibility, design a clean layout, and set everything up properly.

Do I need to supply all the text and images?

Yes. That’s what keeps this package more accessible. But we do edit your content to make it clearer, stronger, and search-friendly.

How many pages does this package cover?

Up to 15 pages. If you need more, we can add them as a custom item.

How long does an Essentials Website take?

This is a tough question to answer as that’s really driven by how quickly you can supply content, and then how quickly you provide feedback. If you have a deadline please let us know asap.

Is photography included?

Not in the base package. You’re welcome to supply your own or add photography as a custom request.

Can I request changes after the site is launched?

Absolutely! We provide training and enourage you to update your website as often as you can. We can also look after updates if you prefer.

Is this website optimised for Google?

Kinda… We edit your supplied text to be SEO-ready and AI-search-friendly. That’s a good start but, for deeper optimisation the SEO Boost add-on is available.

Can I upgrade to a Lightning Website later?

Absolutely. If you decide you’d prefer a full onsite build with fresh content and photography, we can upgrade you into the Lightning pathway and do it all for you!