Everyone’s talking about what’s changing in business right now — AI, tools, trends.
But there’s a better question most people aren’t asking.
It’s simple, but it might just change how you think about where to focus next.
When businesses feel stuck, the instinct is usually to add something new. Another service, another marketing channel, another idea. But what if clarity actually comes from removing things instead?
You can’t build real strategy in 30 minutes over Zoom. If it’s free, it’s probably a sales call. Here’s why words matter – and why we charge for strategy instead of disguising a pitch as insight.
“Thinking outside the box” might be the most inside-the-box cliché in business. Here’s a simple exercise I use to challenge industry assumptions and uncover ideas that actually lead to doing things differently.
“Thinking outside the box” might be the most inside-the-box cliché in business Read More »
Too much choice doesn’t help customers — it pushes them away.
In this short chat with 4RO, I unpack the paradox of choice and why clarity beats variety every time. A lesson learned from real-world business, not theory.
Why Too Much Choice Might be Costing you Customers Read More »
If there’s one decision I see people rush when starting a business, it’s the name. And that’s ironic — because it’s also one of the hardest
Why Your Business Name Matters More Than Your Logo Read More »
Most businesses don’t have a marketing problem.
They have a positioning problem.
In this video, Chris Do breaks down a single scene from Better Call Saul that perfectly explains why selling features doesn’t work — and why reframing the problem changes everything.
Same product.
Different customer.
Wildly different results.
If your website feels like it’s doing all the talking but none of the selling… this one’s worth your time.
🎥 Watch the breakdown…
What Better Call Saul Can Teach Us About Selling (Without Sounding Salesy) Read More »
Your business name is often the first impression people have of you. If it’s bland and forgettable, that’s exactly how your business will be remembered. Let’s talk about why three-letter acronyms aren’t doing you any favours.
Just saw a billboard proudly claiming “We Do Plumbing Differently.”
A bold effort… but it made me realise something important: not all differentiation actually differentiates.
If your message could apply to ANY industry — plumbing, phones, burgers — then it’s not speaking to a real customer need.
In my latest video, I break down why vague taglines fall flat and what truly meaningful differentiation looks like for SMEs.
If you’re trying to stand out, this is worth a watch.
Stop Using Vague Taglines: How to Stand Out Properly Read More »