How to Turn 1-Star Reviews Into More Sales
(Yes, really.) A 1-star review can feel like a gut punch — especially when it’s unfair or exaggerated. But handled the right way, that single
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Why Local Businesses Need Long-Form Content in Their Marketing Mix
In the fast-paced world of social media, short-form content like Instagram Reels, Facebook posts and even TikToks often dominate the conversation. They generate quick hits
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Get ready – Facebook Instant Articles coming soon to your WordPress blog
If you’re blogging (which of course you are) and have a Business Facebook Page, then it’s time to get ready for this big update coming
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5 Keys to Omnichannel Marketing
To the small business owner the term ‘omnichannel’, loosely meaning all-channels, might cause you to break into a light sweat. Multi-channel marketing (advertising through many
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Why Social Media Sites are like Countries
When I was a kid, we went on a family holiday to New Zealand. One day I popped around the corner to the fish and
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Facebook are now verifying business pages
I noticed a popup notification today when I logged into our business Facebook page: an invitation to verify our page in order to appear higher in
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Do you put your social media accounts in your ads? Why?
I often see ads in print where the Facebook logo is given prominence. You may have noticed the same (or possibly you haven’t even noticed!) Why
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Social Media Workshops. Interested?
In the Rockhampton area and looking to take practical steps to get your business Social Media efforts on track? Let me know! If you can’t
Social Media Workshops. Interested? Read More »