How to Install Matomo for WordPress
Since updating to GA4, Google Analytics has become more complicated and less user friendly for your typical small-medium sized business. Great if you’re a corporate,
Starting a new business? Don’t choose a name like this!
Starting a new business? Whatever you do… don’t choose that kind of name 😬☕️
You know the ones — confusing, hard to say, impossible to spell, and guaranteed to make your future self swear at Past You.
Save yourself the grief…
Starting a new business? Don’t choose a name like this! Read More »
How to conduct market research for your small business
Market research is an essential part of starting and growing a small business. It helps you to understand your target market, identify opportunities and challenges,
How to conduct market research for your small business Read More »
How to use the Business Model Canvas
The Business Model Canvas is a great visual tool for getting a basic business plan started. Here’s a quick translation of the boxes: Key partners
5 Keys to Omnichannel Marketing
To the small business owner the term ‘omnichannel’, loosely meaning all-channels, might cause you to break into a light sweat. Multi-channel marketing (advertising through many