Smash Your Stereotype

Before we go any further, you have to watch this ad from Macpac (it’s worth it, I promise).

Specifically, pay attention to the bit that starts at 13 seconds. “If this was a film…”

So what’s going on here?

They have identified a movie trope that pertains to their industry, called it out, and used that to differentiate themselves. And a good dose of Kiwi humour goes a long way too!

So think about what you do. Are there any tropes, memes or stereotypes that people have about your industry?

You might find the starting point for a novel way to separate yourself from your competition; and your customer’s alternatives.

Feeling a bit precarious? Give it a try!

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