Local businesses failing to “sell themselves” online are missing out on major local growth opportunities.
“Our voyage of discovery to find regional suppliers often breaks down around bad websites.” This is the strong message being stressed by Bowen Basin Mining Club’s regional content director for Adani, Ben Hughes.
Source: The Morning Bulletin (20 June 2017).
Adani Australia has recently announced it will base a Fly In Fly Out (FIFO) hub in Rockhampton to service the Carmichael Mine Project. This will generate jobs and economic stimulus for Rockhampton and surrounding areas.
A strong brand and online presence are essential to become part of the supply chain.
If you have a business and don’t have a great website, you could lose out on many opportunities for gaining revenue and growth.
There are many reasons a website is important for your business and right now it’s imperative your website is ready to tap into the opportunities that new growth presents to the local economy.
A potential supplier can absolutely be discounted in a tender process for having an ineffective, outdated website or a non-existent online presence,” said Bowen Basin Mining Club’s regional content director for Adani, Ben Hughes.
Looking good online has never been more important for your business. Here are two key reasons:
1. Your website gives your business credibility:
- A solid website provides your business the opportunity to tell consumers why they should trust you. Your website should include testimonials and facts to support your business and provide credibility.
- Businesses and consumers alike will search the internet for a product or service before purchasing to check the credibility first. When your site is the first impression you make on a potential customer, you need it to shine.
2. A good website makes your business look good:
- Your website is similar to a store. If a customer walks into a store that is outdated or unorganized they won’t get a good impression of the company.
- You need more than just a great website, you also need to be visible on Google. It is essential for your website to display in the top listings when searched for on major search engines
It’s surprising how many small local businesses still don’t have a website, or have one that is outdated or doesn’t adequately sell the benefits of the business.
It’s imperative for every business to have a website. The more professional the website is, the more business advantages you have to gain.