The Boyne Tannum Hookup is Australis’ biggest family fishing competition and attracts thousands of participants to the Gladstone region every year.
Their 2020 website needed to combine a bit of “wow” along with:
- Making the registration process easy
- Making the different events and competition categories easy to find
- Surfacing different accommodation and food/drink options to help build tourism in the region
Their new website features:
- Background video on the homepage (desktop only) to create that “wow”
- Register button places in prominent locations across the site
- Categories and events extracted from a larger rules document and laid out in a user-friendly summary form
- An interactive “Places to Fish” map
- A unique “fishing line” presentation of their latest news
- Google Analytics and Hotjar Heatmapping software installed so that we can improve the website over time.
Visit boynetannumhookup.com.au to see more!