Multiple locations? One page for each!

A quick Search Engine Optimisation tip from Matt Cutts, an engineer with Google: If you have more than one store or office location, have a different page for each one.

Why?

  1. That particular page is likely to be themed towards that location, so someone searching for your business in a specific location will be more likely to find it via search engines
  2. Finding your contact details is one of the main things visitors to your website will be trying to do. If you have this information neatly organised (and not hidden behind gimmicky forms), you give them a better experience, regardless of how they managed to get to your website in the first place
  3. Even better – embed a location map on each page as well, so they can print it off and use it as a reference!

Really simple advice – but often overlooked.

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