Your logo and branding can be very powerful in building your business.
It happens all the time – in the supermarket you might be a bit unsure about buying a brand you’ve never heard of as opposed to one that’s familiar. Is the ‘known’ one any better? Not necessarily. But you recognise it, and feel more comfortable buying it.
If you doubt the subliminal effects in play, watch this video from Derren Brown, an English psychological illusionist who focuses on perceptual manipulation and persuasive techniques.
You need be consistent with your branding, and use your logo everywhere you can.