Many small businesses are all-in on digital marketing. And if they’re not, they wish they were. Does this sound like you?
But there’s a problem here.
McCarthy’s 4 Ps of Marketing (known as the marketing mix) is an established framework that consists of the following elements:
- Product
- Price
- Place
- Promotion
And yet, when you think of what digital marketing includes, its activities exist under the promotion section. And even then, there’s a lot more to promotion than just digital.
So we’re talking about a sub-section of a section of your marketing mix.
When was the last time you took a look at the other components of your marketing mix?
How much more opportunity and potential exists in your business that you’re not tapping into?
Digital marketing isn’t really marketing – it’s digital promotion, or even in many cases just digital advertising.
It’s a tiny slice of what could be.