Strategy is one of the most overused and misunderstood terms in business today. I stumbled on this video that clearly explains why strategy is not […]
The difference between a strategy and a plan Read More »
Brand Purpose is perhaps one of the most misused and ham-fisted methods of differentiation in use today. If you do a quick search for brand
You don’t need a brand purpose (unless you do) Read More »
Advertising companies sometimes try to lock you into contracts, selling you services that you may or may not even need. Do you really need “Google
I see this pattern all the time. Perhaps you do as well. At businessname we pride ourselves on… At businessname we specliase in… At businessname
At businessname we put ourselves first Read More »
How often do you see something like “connect with like-minded people” on an invitation or networking group page? That’s fine in doses, but here’s the
Beware of the Like-Minded networking group Read More »
Are you one of the many small business owners focused on digital marketing? There might be a big gap in your thinking.
Digital Marketing isn’t what you think it is Read More »