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Brand Purpose is perhaps one of the most misused and ham-fisted methods of differentiation in use today. If you do a quick search for brand […]

Advertising companies sometimes try to lock you into contracts, selling you services that you may or may not even need. Do you really need “Google

I see this pattern all the time. Perhaps you do as well. At businessname we pride ourselves on… At businessname we specliase in… At businessname

How often do you see something like “connect with like-minded people” on an invitation or networking group page? That’s fine in doses, but here’s the

Are you one of the many small business owners focused on digital marketing? There might be a big gap in your thinking.

I’ve been a bit hypocritical lately. I’ve been not taking my own advice. Quite happy to tell others, but I haven’t been following it myself.

Some products and services can be hard to differentiate. Industries can become a bit samey. If you’re in this situation, this technique might open the

What’s a brand? Jeff Bezos is quoted as saying, “Your brand is what other people say about you when you’re not in the room.” From

Jeff Bezos (Amazon) has been quoted as saying, “Your brand is what other people say about you when you’re not in the room.” If we