How valuable is free strategy?
How often do you see something like “Book a free strategy session” as a call to action? It’s something that I often notice (but then […]
How valuable is free strategy? Read More »
Are you certain about this?
The art of positioning involves figuring out what’s meaningful in the mind of your ideal customer. Not what you think is important. What they think
Are you certain about this? Read More »
There is no excuse for this any more: QR code fail #752
On a recent trip to Sydney, we were looking for somewhere for dinner. One of the restaurants at Darling Harbour had a QR code to
There is no excuse for this any more: QR code fail #752 Read More »
Do one thing in 2023
My tip for 2023? Pick one thing. Just one. It might be a revenue goal. It might be a staffing goal. It might be a
Do one thing in 2023 Read More »
An intentional choice for product photos
When it comes to showcasing a product in a photo, it can be tempting to focus solely on the item itself. After all, the product
An intentional choice for product photos Read More »
Look, but don’t copy them
Have you noticed that Facebook and Instagram have changed a lot of late? “Suggested for you” instead of posts by family and friends. Followed by
Look, but don’t copy them Read More »