Resistance is futile
Is Google facing a Kodak moment? Instead of “googling” for answers and clicking through various results to find what you’re looking for, AI chatbots like […]
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Where are the people?
People don’t know or care about your business as much as you’d like them to. So it can be a mistake to assume the opposite.
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Do more of the wrong thing, more efficiently
I heard this quote on a podcast recently, and it was of course a great reminder of what happens when you put tactics before strategy,
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Do this when your web designer asks you for keywords
Have you been asked for a list of keywords for your website? Instead of brain-dumping a long list of random, unrelated words, take these 3
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Uncovering Your Small Business’ Ideal Customer: A Guide to Defining Your Target Audience
As a small business owner, it is essential to understand your target audience. Knowing who you are trying to reach is key to creating effective
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How to conduct market research for your small business
Market research is an essential part of starting and growing a small business. It helps you to understand your target market, identify opportunities and challenges,
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