Where are the people?
People don’t know or care about your business as much as you’d like them to. So it can be a mistake to assume the opposite. […]
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Do more of the wrong thing, more efficiently
I heard this quote on a podcast recently, and it was of course a great reminder of what happens when you put tactics before strategy,
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Do this when your web designer asks you for keywords
Have you been asked for a list of keywords for your website? Instead of brain-dumping a long list of random, unrelated words, take these 3
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Uncovering Your Small Business’ Ideal Customer: A Guide to Defining Your Target Audience
As a small business owner, it is essential to understand your target audience. Knowing who you are trying to reach is key to creating effective
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How to conduct market research for your small business
Market research is an essential part of starting and growing a small business. It helps you to understand your target market, identify opportunities and challenges,
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How valuable is free strategy?
How often do you see something like “Book a free strategy session” as a call to action? It’s something that I often notice (but then
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Are you certain about this?
The art of positioning involves figuring out what’s meaningful in the mind of your ideal customer. Not what you think is important. What they think
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There is no excuse for this any more: QR code fail #752
On a recent trip to Sydney, we were looking for somewhere for dinner. One of the restaurants at Darling Harbour had a QR code to
There is no excuse for this any more: QR code fail #752 Read More »
Do one thing in 2023
My tip for 2023? Pick one thing. Just one. It might be a revenue goal. It might be a staffing goal. It might be a
Do one thing in 2023 Read More »