What Beer Can Teach you About Branding
What is wrong with this bottle of beer? And how can that help you with branding and marketing your small business? Well, I’m glad you […]
What Beer Can Teach you About Branding Read More »
Starting a new business? Don’t choose a name like this.
All too often, we see businesses choose a type of business name that makes it harder to build a brand. Not impossible – it’s been
Starting a new business? Don’t choose a name like this. Read More »
Facebook drops a news bombshell
The news has all been about Google lately – but today, Facebook chimed in. From today, you can’t share news items on the platform if
Facebook drops a news bombshell Read More »
What actually is a strategy anyway?
This is one of the most overused and misunderstood buzzwords going around. In this video, I explain what strategy is, what it’s not, and why
What actually is a strategy anyway? Read More »
Is this tagline genius or insanity?
Being obviously different from your competition is a key ingredient of good branding. However, that point of difference should be meaningful to your ideal customer.
Is this tagline genius or insanity? Read More »
Don’t sell me stuff
Have you ever subscribed to an email newsletter only to receive a barrage of sales pitches? You either ignore them for a while then unsubscribe,
Don’t sell me stuff Read More »