All too often, we see businesses choose a type of business name that makes it harder to build a brand. Not impossible – it’s been […]
Starting a new business? Don’t choose a name like this. Read More »
The news has all been about Google lately – but today, Facebook chimed in. From today, you can’t share news items on the platform if
Facebook drops a news bombshell Read More »
This is one of the most overused and misunderstood buzzwords going around. In this video, I explain what strategy is, what it’s not, and why
What actually is a strategy anyway? Read More »
Being obviously different from your competition is a key ingredient of good branding. However, that point of difference should be meaningful to your ideal customer.
Is this tagline genius or insanity? Read More »
Have you ever subscribed to an email newsletter only to receive a barrage of sales pitches? You either ignore them for a while then unsubscribe,
Don’t sell me stuff Read More »
If you’re comfortable in your business – with how things are travelling – then you might be in a very dangerous place. While you’re comfortable
Safe Vs Comfortable: Where Are You Now? Read More »