What you’re now reading is known as a “blog”, which is short for “weblog”. Basically it’s a method of publishing news on your website on a regular basis. You simply log in, type your post, and click “Publish” – it’s that simple.
Here’s more good news – search engines like blogs.
An example from this website: After Anna Mears won her gold medal at the Athens Olympics, I posted this short note of congratulations. Within days I was recieving a lot of traffic courtesy of people searching Google for “Anna Mears”. Within days. And even now, I still rank Number one:
The reasons why are outlined in the link above – but whatever the reasons, I can vouch for the result!
Do you have news you could share with clients on a reasonably regular basis? Maybe you could benefit from a blog too. It can be integrated with your existing website, and we can also use it to form the basis of an email newsletter.
Sharing your news with clients has never been easier!