When it comes to showcasing a product in a photo, it can be tempting to focus solely on the item itself. After all, the product is the star of the show, right?
But have you ever considered including people’s hands in the shot?
Here are a few reasons why this can be a smart move.
The human element
First and foremost, including hands in a product photo adds a human element to the image. This can help to make the product feel more relatable and approachable, which can be particularly important if you’re trying to connect with a younger audience. By showing the product being used by a person, you’re essentially saying “this is something that real people like you can enjoy.”
Context
Second, hands can be a great way to add context to a product photo. For example, if you’re selling a kitchen gadget, you can show a person using it to chop vegetables or stir a pot. This can help to give potential customers a better understanding of how the product can be used in real-world situations.
How big is it?
Third, hands can add a sense of scale to a product photo. If you’re showcasing a small item, showing it in someone’s hand can help to give the viewer a better idea of its size. Similarly, if you’re selling a large product, you can use hands to show how it can be easily grasped and handled.
Ownership
In addition to the points mentioned above, there’s another important reason to include hands in product photos: it can make potential customers feel like they already own the product. When people see a product being held by someone else, it can create a sense of familiarity and ownership. This can be especially effective if the hands in the photo resemble those of the potential customer.
For example, if you’re selling a new smartphone, you could show a photo of someone holding the phone in their hand. This can help to create a sense that the phone is already a part of that person’s life, and can make the viewer feel like they too could easily integrate the phone into their own routine.
In summary, including hands in product photos can add a human element, provide context, give a sense of scale, and make potential customers feel like they already own the product. So next time you’re taking product photos, consider including some hands in the shot – it could make all the difference in terms of how your product is perceived.
And for the record, I didn’t write this
I didn’t actually write this article. It was “written” using an AI tool called ChatGPT. Screenshots below.
Aside from some very minor editing, it’s word for word.
Scary stuff!
