Did you know YouTube is now the #1 streaming platform on TV?
With millions of people watching long-form content on their big screens and very few local businesses uploading to YouTube, this is a massive opportunity to stand out.
Here’s why it matters:
- Long-form content—like tutorials, deep dives, or interviews—has staying power. Unlike quick vertical videos, it can deliver value for months (even years) and keep building trust.
- Audiences watching YouTube on TV are engaged and intentional—this isn’t passive scrolling. It’s your chance to connect, educate, and position yourself as a credible authority in your niche.
- Small businesses can leverage this shift to share expertise, solve problems, and build stronger relationships with their audiences.
You don’t need huge budgets. You need knowledge worth sharing. What do you know that could help your ideal customer? Turn that into videos that inform, inspire, and outlast the next viral trend.
Let us know if you’re interested in adding this to your marketing mix!
